Paul Goluzov earned his bachelor’s degree in Tourism and Cultural Heritage in 2013. He didn’t have any questions about further employment, because as a student he had already created his own place of business. In this interview Paul told us how he managed to establish a successful media production studio in Vilnius and shared his plans for the future.
I understand you started to realize yourself professionally during your studies at EHU. How did you begin to make money in media production while studying the Tourism and Cultural Heritage program?
I think my interest in media started with sound: during my first year at the university I began to record audio and help my friends with it. Simultaneously, I delivered music equipment from Vilnius to one of the shops in Minsk. After a year or two I found another way to make money quickly and without much effort, that is shooting video reports of parties. It is worth mentioning that I hadn’t had any experience in shooting videos; however, in a very short period I worked through more or less every dynamic club in Vilnius and Kaunas. As a result of this story with nightclubs, I was noticed by Nike and made an official promo-video for a series of their events.
A little bit later my student portfolio also included videos for the Cardiology scientific practical center and projects sponsored by Open Society Foundations, which were shown at UN conferences (AIDS 2012 and Commission on the Status of Women (CSW57). While studying at the university I also made a video for an Intel contest and won a €7000 sponsorship for the EHU team to participate in a yacht competition in France. We were competing with students from the most prestigious universities of the world and came in 35th out of 44 in overall standings.
What did you do after finishing EHU?
At first I continued to do what I had been doing before—shooting videos. However, at one moment I saw a great rise of motion graphics and decided to bet on it. I was right: this year marketing specialists from many companies consider video to be the best internet promotion tool. In contrast to usual videos, motion graphics broadens the geographic borders of business, because there is no need to be present in some particular place.
Please tell me a little bit about what your company, So!, does and what you have already achieved.
So! produces different kinds of media content (graphic design, audio commercials, and soundtracks); however, most of the orders are for videos. As it turned out, we now work mostly with Russia, Belarus, and Lithuania, but there are also clients from Switzerland and the USA. To mention a few world famous clients, for example, we have worked with Johnson & Johnson, JVC, and Nike.
Why did you remain in Vilnius after finishing university? Are there any special perspectives for business development or is it the choice of your soul?
I do see good perspectives for business development here. We are located not far from Russian-speaking people but in Europe at the same time.
I like Vilnius very much, and I like the pace of life here. Moreover, I do see good perspectives for business development here. We are located not far from Russian-speaking people but in Europe at the same time. It is a very convenient geographic position, because we have the advantage of all working in every direction for various markets. Additionally, there are many good specialists in Vilnius whose services are relatively cheap.
Was it difficult to start your own business?
Many of my friends, including EHU alumnae, are involved in business, so I can consult them in case of any trouble.
I had plenty of experience in business before opening my own company. I think that I’ve never stopped doing business since school; therefore, I didn’t have any particular difficulties. It was essential to plan everything and take the increased scope into account. Many of my friends, including EHU alumnae, are involved in business, so I can consult them in case of any trouble.
What did EHU teach you that helped you to succeed professionally?
the best thing EHU gives students is the spirit of freedom and independence that helps me very much even now
During my studies at EHU, I learned how to adapt to any circumstances and get out of any situation. I believe that the best thing EHU gives students is the spirit of freedom and independence that helps me very much even now.
Could you share with us your plans for the near future?
At the moment our main office is located in Vilnius, where we produce media. For about a year we’ve had a representative office with sales managers functioning in Moscow. Our main task for the near future is to build an efficient sales department here in Vilnius. I would like to continue expanding our presence on the international market and build a strong local brand at the same time.
How can you advise today’s students who are going to open their own businesses in the future?
I’d advise them not to be afraid, but also to develop the action plan very carefully. Once you open your own business you become responsible not only for yourself, but also for people who work with you. Therefore, any risk must be well-planned. I also recommend working in the field that you are interested in, because then you will succeed.